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Healthy snack company, Little Tucker, launches into Sobeys

October 22, 2018 – We’re excited to share that Cohort Five member Little Tucker, creator of plant-based energy balls and snacks, has launched into Sobeys and Safeway stores across Alberta.

Little Tucker will be available in 10 locations including: Calgary, Airdrie and Edmonton, starting in September 2018. The stores will carry the entire line of products – including its four flavours of energy balls and famous Snickaroo Squares.

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Little Tucker founder Laura Incognito.

“This is an incredibly exciting and important partnership for Little Tucker because it is our first nationwide retailer,” says founder Laura Incognito. “From the very beginning I wanted our products to be easily accessible for people and available in stores that they visit daily, and this is the first step in making Little Tucker a household name!”

While participating in the District Ventures’ fifth cohort program, Laura worked with Venture Communications to develop new packaging that would help her stand out on the shelves of retailers.

“Our packaging needed a rebrand for several reasons. First, to help extend the shelf-life and quality of the product. The new material will help keep the product nice and fresh, and help Little Tucker expand into grocery stores and retailers across the country,” says Laura.

“Second, as Little Tucker moves into its next stage of growth, I wanted our packaging to better reflect its colourful and fun personality. We’re debuting a bright and playful design that I’m confident will look great on shelves and really stand out,” said Laura.

So, what’s next? Currently selling in over 40 retailers across Alberta, Laura has her sights set on the B.C. and Ontario markets. “I’m placing a strong priority on marketing the product well and ensuring these new markets love Little Tucker as much as Calgary does!”

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Little Tucker’s new packaging.

District Ventures’ specialized programming helped Laura prepare for this exciting stage by teaching her how to approach retailers and brokers to increase her sales and distribution.

“Being with DV taught me how to create a product suitable for mass market. From things like working with a broker, to creating different pricing models, to knowing what retailers are looking for when pitching them your product – it’s all been vital help in getting me to this stage.”

Stay updated on Little Tucker’s journey by visiting www.littletucker.ca.

Want to learn how to approach retailers and gain more shelf space? Apply for our seventh cohort program now: