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Navigating Retailer Terms

The consumer packaged goods industry comes with some unique and frequently used terminology.

These links below can help you be prepared for and ensure clarity in conversations with brokers, distributors and retailers.


Manitoba Agriculture Retailer Glossary:


FMI Food Industry Association (US based)


Alliance Sales and Marketing CPG Terms


However, retailers often use words unique to their company. They will have over time developed their own jargon for forms, departments, job titles, internal policies etc. it is ok to ask for clarity when unsure. You will not be the first!


Written By: Venturepark Labs Team

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