Social media platforms are a powerful tool to build brand awareness and connect directly with a target audience. When used strategically brand owners can build a community of followers with the potential to become loyal customers.
Cindy Fung, founder of Sixteen Ounce, and a Venturepark Labs Incubator Member shares her experience:
"Social media has been the unorthodox force behind my brand's growth. It is not just about the likes and shares but the connections it's brought make it a remarkable networking tool. Not just a platform where I can tell my story but it's the heartbeat of what my business provides."
See the free Social Media 101 Park Guide for practical tips on using social media for consumer packaged goods brands.